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Marketing and Advertising Strategy



It all starts with understating the current real estate market. I understand the current comps, market + land values and adjustments that need to be made to price your home to get sold. At the same time, it’s my responsibility to give your property maximum exposure and sell for highest possible price.

I understand that technology keeps advancing, and the way a buyer finds a home is ever-changing. “Today buyers spend hours in the comfort of their own home or office pouring over photographs of intriguing properties; as they look, they are deciding which properties to actually see. Knowing that my listings are exposed to the broadest local and international audiences, I am committed to perfecting the quality of each image.” I work with the best professional photographers, and spares no expense. I am hands on, I am present when photographs are taken, calling out shots and staging rooms. “I understand that a strong marketing campaign begins and ends with photography — whether that be still photography, drone/aerial photography, or 3D home tours. The way I present my listings is a reflection of me, and I will settle for nothing but the best.”


• I will listen to all your needs and align my strategy to accomplish this

• I won’t waste your time and will always be very honest with you

• I will always give you a comprehensive and competent analysis of your property based on current market values, analytics and trends

• I will do everything in my power to get your property sold


Your home is unique and I will represent your property in this manner:

• I will utilize my sights to help heighten awareness of your property

• Experience Worldwide Global Reach with the power of RE/MAX and over 100 countries

• Powerful Global Media Partnerships to give you International exposure

• Property Advertising in relevant media publications

• Direct Mail – Fliers + Postcards

• Distinctive Marketing Brochures – Custom tailored for your property

• Digital Marketing – www.chadpenkhus.com, buyorsellhomescolorado.com and www.RE/MAX.com – RE/MAX attracts more consumers to search, view and inquire than any other luxury real estate website

• Comprehensive Online Exposure – Property Distribution: Most significant media companies and real estate focused websites in the world.

• Measuring Results – Your Personalized Marketing Summary. I will keep you informed of the Marketing Process

• Marketing Search Engine – To maximize the potential for your home to be found online.

• Utilizing my focused Social Media Marketing

• E-Flyers to all agents in the Colorado Network Area

• Market Expertise – Local Authority

• Advertising – Printed Local Ads

• Show Perfect – Professional Home Staging Services

• Professional photography is imperative; Drone Photos & Video of your property. Each listing, no matter the price point, should utilize professional photography. Photographs draw people in or will turn people away. Professional photographs can be used online, featured on the company website, on a personal website, on a multitude of Internet platforms, and utilized extensively in social media, as well as in brochures, fliers, blogs, postcards, editorials and a variety of print advertising, marketing, branding and more.

• Brokers Open House for maximum Agent exposure

• Public Open Houses + Private Showings.  I will follow up on all showings

• I will use my Negotiating Skills to achieve the highest possible price in the shortest period of time, with the fewest hassles for you

• You will get Unparalleled Results